Protecting Today on Improving Tomorrow
What is Sustainable Development ? “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs." (“Brundtland Commission” in 1987)
For all of us, Sustainability of our business is serious matter that we need to tackle properly.It is now well known that our planet will run out of non-renewable resources, that the world population is expected to continue to grow significantly (from currently 7.3 to 9.4 Bio in 2050) and that climate change induced by human activity will accelerate if we continue to use these resources as we do. This is having a clear impact on public opinion, end-user behaviors, company policies and the political environment which ultimately regulates our business.
Consequently, we need to invent together new ways of doing business. Move from a classical licence to trade to a differentiated offer based on a balanced approach between Business, Environment and Societal aspects to maintain our licence to grow, the medium- and long-term.
Bayer ES commitment to our customers is to “Provide first-choice solutions to protect and care for the environment in which we all live, work and play”. A pre-requisite of a first-choice solution is that it must incorporate sustainability considerations – reducing environmental impact, growing your business and ours and increasing the contribution and perception of your work by the society.
At Bayer, we stand for “Science For A Better Life”. And in order to make a real impact towards a “Better Life”, sustainability needs to be a driving principle behind our innovation, strategies, operations and solutions. As it plays an increasing role in the buying decisions of end users, we are committed to living and conducting business in a way that meets present market needs without compromising your and our ability to meet those market needs tomorrow.
Growing your business (economic impact)Our solutions are intended to provide effective, safe and long-lasting results that mean less risk and acceptance for your customers – and less time and resources in the field for your teams. We want your bottom line improves, so your community benefits from the employment opportunities your business offers. And we are convinced that effective & sustainable pest and weed control and increased hygiene levels, raising standards, will benefit to the reputation of your customers, the value of private and commercial property as well as public, leisure and transportation structures.
Fostering healthy environments – and well-being of communities (societal impact)Raising hygiene and wellbeing standards is crucial to protect communities e.g; against the health risks posed by pests and disease-carrying vectors. The impact of your work on the safety, health and well-being of communities cannot be underestimated.
And healthy environments such as parks, gardens, golf courses and sports fields are not only a beautiful retreat but also a powerful natural and social resource. They provide recreational space for family members and friends to gather, exercise and relax. They help to cool the immediate area in summer and remove pollutants from the air while releasing oxygen.
Caring for the environment (environmental impact)As a responsible company committed to Sustainable Development, we deeply evaluate the environmental impact of our solutions through a lifecycle assessment and dedicate our innovation abilities to bringing newer and better product and services that require fewer resources, treatments, applicators that allow targeted applications, responsible sourcing, sustainable packaging and improved waste disposal management. Healthy turf grass, green spaces in municipalities and forests all play crucial role in reducing the carbon footprint – our solutions are designed to increase the efficiency of natural resources needed to maintain them. Equally, we are committed to customer training and the responsible and safe use of our products. And we are continuing to develop natural alternatives and low-dose active ingredients and service solutions to complement our portfolio.
We are proud that our commitment to “Better Life” solutions has been endorsed by international organizations year on year: Bayer has been included in the Dow Jones Sustainability Index, the FTSE4Good and the Carbon Disclosure Leadership Index for more than ten consecutive years. In 2012, Bayer received additional praise as the as we were honored with the SAM Sustainability Award and were conferred the Gold standard in the area of sustainability. On a global scale, only two other companies in the chemical industry were granted similar recognition.
Companies that look ahead and actively manage their Sustainable Development activities can gain a strong competitive advantage. Sustainable Development approaches will help all of us to define strategies that will succeed in a more regulated and resource-constrained world, for solutions that will be most needed in the future.